BIBEKA SHRESTHA
SEATTLE TIMES: AUGUST 17, 2006
Ads seem to be everywhere — newspapers, television,
Web sites, even cars. Yet Wayne Adair thinks advertisers are neglecting
a ubiquitous medium: the air.
Adair owns Ads Aloft, one of two banner-towing
companies in the Northwest. A self-proclaimed "flying nut," he
is passionate about getting more companies to send their ads flying.
Adair is trying to innovate in an industry hit hard by a ban put into
place after the Sept. 11 attacks.
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DREW PERINE
THE NEWS TRIBUNE: OCTOBER 30, 2005
Can you talk about that day that the plane
is flying overhead with the banner that reads: “Fire Wally Walker.
go Sonics!” Where
were you? What did you think when you saw it?
I was in my office and
(director of public relations) Valerie O’Neil comes in my office
and says, ‘We got a report that somebody has rented
a plane. We don’t know what it says, but it has a banner on it
directed at you.’ So we are sitting in the office and we look up
and you can see the plane. (laughs) My reaction now is my reaction at
the time – anybody can
do whatever they want. but if you are going to spend money, spend it
coming to the arena and say what you want to say, because that benefits
where we are going.
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MARKETING: SEPTEMBER 2005
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SEATTlE POST-INTELLIGENCER:
APRIL 13, 2004
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JEAN GODDEN
Times
Staff Columnist
THE SEATTLE TIMES: JULY 10, 1998
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